PUMA gives sneaker rotations a refresh this season, with the launch of the all-new CELL Viper.
First launched in 1998, the resurgence of the CELL Viper offers a fresh take on the brand’s heritage running silhouette. When it was first release, PUMA’s CELL technology was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning, allowing runners to move faster and stronger. Making a return, the CELL Viper is at once minimalist and bold.
The 2019 version boasts a completely new upper, inspired by heritage CELL sneakers from the PUMA archive. The first iteration comes in PUMA White/Ponderosa Pine, which sits atop a chunky midsole with CELL cushioning technology and a brand-new CELL branding on the lateral view.
The PUMA CELL Viper drops globally on PUMA.com, PUMA stores and retailers starting February 1.
