In the crowded space of athletic footwear, new brand Lane Eight’s mission is to deliver a sneaker that provides the needs of the everyday athlete: active people who aren’t defined by their fitness. And, they wanted to do this at a price that is accessible to everyone. With the launch of their SS19 collection, their Trainer AD1 has been priced at $95 USD.
For those unfamiliar with the Trainer AD1, it boasts a one-piece knit upper that offers stretch and support, as well as engineered zones with ventilation, providing a supportive, sock-like fit. There’s also natural suede and leather overlays for abrasion-resistance, while the cross-lacing system extends down your foot to make sure you’re snug and secure. An ETPU sockliner was designed with comfort in mind, while the EVA midsole is a full-length foam midsole for bounce and a plush feeling under your foot.
For SS19, Lane Eight’s Trainer AD1 is offered in a new set of full-tonal colorways, inspired by the spaces in which we move and play — concrete sidewalks to terra cotta hiking trailers.
“We knew that it would take some time to get here — as a small business it can be tough to offer ‘value’ to your customers because we don’t have the economies of scale that larger brands have,” Lane Eight said in a press release. “Add to that, a wholesale business model which by nature adds a markup and makes products more expensive. By refocusing on a purely direct-to-consumer model, we’re now able to lower our price point without compromising quality. In less than a year since our launch, we’re finally on track to deliver on our mission of getting better shoes on more people.”
Shop Lane Eight’s SS19 collection at the brand’s online store here.
