Bag and accessories brand Incase has teamed up with Pharrell’s Bionic for the release of a new collection with pieces that are sustainable and made of recovered marine and coastal plastics.
The partnership produces a collection of MacBook and carry accessories that respond to the global plastic pollution crisis, while supporting a movement of repurposing.
Rather than rely on factories to operate and remove waste, Bionic takes a hands-on approach with its Stronger ThreadĀ® mission. Through joint community engagement efforts with Waterkeeper Alliance, Bionic has established coastal recycling infrastructure in developing nations that delivers fully traceable textiles from marine and coastal plastic. This dedication to sustainability at the highest level led to the partnership with Incase.
āThe BionicĀ® team has been using Incase products to protect our devices for years. Weāre thrilled to join forces with Incase and bring our mission to the doorstep of creatives around the globe,ā said BionicĀ® co-founder, Tim Coombs.
āThe demands of today’s creatives are always evolving, beyond organizational to the inspirational, and sustainability continues to be one of our primary product initiatives,ā said Brian Stech, CEO of Incase. āIncase and BionicĀ® are like-minded brands on a mission to bring the very best sustainable materials and solutions to protect the ideas and work of creatives around the world.ā
Designed in a modern aesthetic, the Bionic collection introduces three premium products: the Compact Sleeve, the Commuter Backpack and the Accessory Organizer that are all crafted with durable ripstop fabric made with Bionic yarn.
The Incase x Bionic collection is available now at Incase.com.
