This week, Roc Nation’s apparel brand, Paper Planes, announced a new collaboration with sports retailer LIDS.
The two brands team up for the release of the new Paper Planes Crown Fitted, which puts a spin on the iconic New Era 59Fifty fitted cap with six different colorways and features the Paper Planes logo and pin.
Based off the brand statement “Greatness is a Process”, the Paper Plane logo symbolizes the idea that as big as the world is, it is still accessible. Your imagination can take you anywhere you want to go – a message that resonates with the spirit and culture of streetwear.
“We’re honored to bring Paper Planes to our customers as we continue to grow our selection of 59FIFTY fitted caps,” said Lawrence Berger, Chairman of FanzzLids Holdings. “The Paper Plane teaches you to imagine and the fitted hat carries a narrative of its own, especially to those who are familiar with the intersection of hip hop and streetwear. This collaboration is about bringing aspirational hip hop lifestyle and culture to the masses, and this partnership is where those two stories meet in the middle.”
The new Paper Planes Crown Fitted is available now at LIDS stores nationwide and LIDs.com for $60 USD.
