Reebok announced this week an upcoming collaboration with Complex Networks’ First We Feast series “Hot Ones” on a collection of footwear and apparel.
If you’re unfamiliar with First We Feast’s hit interview show “Hot Ones” — “the show with hot questions and even hotter wings” hosted by Sean Evans — challenges A-list celebrities each episode to eat increasingly hot wings, while answering burning questions about their lives and careers. To date, the series has nearly 200 episodes across 13 seasons.
For the collaboration, Reebok serves up mild, medium and hot takes on Reebok’s Club C, Classic Leather and Shaqnosis models respectively.
Club C “Mild” ($100): Served in a crisp white leather, features a palatable 1,985 Scoville tongue detail, mild green lacing, and Hot Ones co-branded heel. A wearable execution for all taste buds.
Classic Leather “Medium” ($100): Served with chicken wing soles, medium heat orange lacing, and a sharp 198,301 Scoville rating.
Shaqnosis “Hot” ($160): Basketball heritage served as a new kind of heat with fire-red lacing and a 1,995,000 Scoville rating.
“Meals” (footwear) will ship in custom Reebok x Hot Ones sneaker packaging with tissue paper designed to be cutout and used as a bib. The collection also plays host to a capsule of exclusive unisex Reebok x Hot Ones t-shirts featuring crossover graphics, available in black or deep red.
The Reebok x Hot Ones footwear and apparel collection is available globally from Reebok.com beginning November 19.
