Adidas and the NHL unveiled Monday (November 16) the new “Reverse Retro” ADIZERO Authentic jerseys for all 31 NHL teams, set to be worn next season.
It will mark the first time in League history that all 31 teams have participated in a League-wide alternate jersey program.
For the release, Adidas worked closely with the NHL and each team to design a Reverse Retro jersey representing unique and historical moments in each club’s history, while refreshing the color and design combination for an all-new presentation.
“Hockey fans love retro jerseys and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist,” said Dan Near, Senior Director at adidas Hockey. “Our goal from day one has been to work with the NHL® and all of the teams to bring creativity, innovation, and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each team’s history with something new via designs that have never been seen before in the sport.”
Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President added, “NHL team jerseys have long carried deep historical significance for avid and casual hockey fans. Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoints. The Reverse Retro program is a celebration of the hockey jersey’s confluence of nostalgia, style and broad appeal. As a brand, adidas sits at the epicenter of youth, sports and lifestyle and is the ideal partner for this exciting initiative.”
Each team will wear the adidas Reverse Retro ADIZERO Authentic jersey in multiple games during the 2020-21 NHL season.
The adidas Reverse Retro ADIZERO Authentic jerseys for all 31 NHL® teams releases December 1 for $180-$225 in the U.S. and $200-$250 in Canada at adidas.com, adidas.ca, NHLShop.com, NHLShop.ca and team stores exclusively, with wider availability at additional retailers starting December 6.
