The National Basketball Association (NBA) and the National Basketball Players Association have officially announced the top-selling NBA jerseys for the first half of the 2024-25 regular season. Based on sales data from NBAStore.com, Golden State Warriors’ superstar Stephen Curry once again leads the list, securing the No. 1 spot for the third consecutive ranking.
Meanwhile, the Boston Celtics have emerged as the top-selling team merchandise for the first time in 17 years, marking a historic milestone for the franchise.
Top-Selling NBA Jerseys for 2025
- Stephen Curry – Golden State Warriors
- LeBron James – Los Angeles Lakers
- Jayson Tatum – Boston Celtics
- Jalen Brunson – New York Knicks
- Victor Wembanyama – San Antonio Spurs
- Anthony Edwards – Minnesota Timberwolves
- Ja Morant – Memphis Grizzlies
- Luka Dončić – Dallas Mavericks
- Giannis Antetokounmpo – Milwaukee Bucks
- Nikola Jokić – Denver Nuggets
- Shai Gilgeous-Alexander – Oklahoma City Thunder
- LaMelo Ball – Charlotte Hornets
- Kevin Durant – Phoenix Suns
- Devin Booker – Phoenix Suns
- Donovan Mitchell – Cleveland Cavaliers
NBA Jersey Sales Trends & Surprises
- New Entrants: The list features three debutants – Anthony Edwards (No. 6), Shai Gilgeous-Alexander (No. 11), and Donovan Mitchell (No. 15), highlighting their rising popularity among NBA fans.
- Jalen Brunson’s Big Leap: After ranking No. 15 in the 2023-24 regular season, the New York Knicks’ Jalen Brunson jumps all the way to No. 4, showing his growing influence in the league.
- All-Star Presence: Nine of the 15 players on this list have been selected as starters for the 2025 NBA All-Star Game, which will take place on February 16 at Chase Center in San Francisco.
Top-Selling NBA Team Merchandise for 2025
- Boston Celtics
- Los Angeles Lakers
- New York Knicks
- Golden State Warriors
- Chicago Bulls
- Cleveland Cavaliers
- Dallas Mavericks
- Minnesota Timberwolves
- San Antonio Spurs
- Milwaukee Bucks
NBA’s Primetime Action & Exciting Matchups
As part of an action-packed weekend, six of the teams featured on this list will be playing in marquee matchups. NBA Saturday Primetime on ABC will showcase thrilling games, including:
- A Western Conference Semifinals rematch between the Denver Nuggets and the Minnesota Timberwolves at 3 p.m. ET.
- A 2024 NBA Finals rematch as the Boston Celtics take on the Dallas Mavericks at 5:30 p.m. ET.
- An iconic rivalry showdown between LeBron James’ Lakers and Stephen Curry’s Warriors at 8:30 p.m. ET.
Final Thoughts: The Future of NBA Jersey Popularity
The NBA’s top-selling jerseys and merchandise for 2025 reflect the league’s biggest stars and most beloved franchises. With Stephen Curry and the Boston Celtics leading the way, fans continue to show immense support for their favorite players and teams. As the season progresses, expect more shifts in rankings as new stars rise and established legends continue to dominate.
