Salomon, the global performance and lifestyle brand rooted in the French Alps, has officially opened its first West Coast store in West Hollywood, California. The new retail space, located at 8620 Melrose Avenue, marks a major milestone in the brand’s North American expansion and a bold statement for the growing Sportstyle movement that blends performance, design, and culture.
A Landmark Move for Salomon’s U.S. Expansion
The Salomon West Hollywood store is the brand’s fourth retail location in North America and its first on the West Coast, following openings in New York City, Boston, and Toronto. It’s also part of a broader U.S. growth strategy, with five stores planned to launch by the end of 2025.
“Opening our first California store in West Hollywood marks a significant moment for Salomon—not only as a milestone in our growth within the U.S., but as a deeper commitment to a city that thrives on culture, creativity, and constant reinvention,” said Jenny Taylor, Vice President of Marketing for Salomon North America. “Los Angeles has always been a global hub for movement and expression—values that are core to who we are. We envision this new space as more than a store; it’s a gathering point for the LA community, and a place to connect, create, and explore together.”
Inside the New Salomon West Hollywood Store
Situated along the iconic Melrose Avenue corridor, the new Salomon West Hollywood location is designed to reflect the brand’s alpine DNA while embracing LA’s creative energy. Expect a mix of performance footwear, apparel, and Sportstyle collections, including the XT-6, XT-4 OG, and ACS Pro Advanced silhouettes that have become staples in the city’s streetwear and sneaker culture.
The store’s modern, open layout features immersive displays, community spaces, and curated design elements that merge outdoor innovation with urban creativity—a perfect fit for Los Angeles’ style-forward audience.
Store Details
Salomon West Hollywood
8620 Melrose Ave, West Hollywood, CA 90403
Hours:
Sunday: 11am – 6pm
Monday–Saturday: 11am – 7pm
Pop-Up Event: Skylight ROW DTLA
Before the grand opening, Salomon hosted a two-day pop-up at Skylight ROW DTLA (October 18–19), previewing the brand’s Invented/Reinvented campaign and spotlighting the XT-6—one of its most iconic sneakers. The gallery-style installation featured multimedia storytelling around Salomon’s transformation from a mountain performance brand into a cultural force in fashion, art, and streetwear.
The pop-up experience connected with fans, creators, and collectors across LA, celebrating how the XT-6 has evolved from a trail-running essential to a streetwear staple worn by athletes, artists, and tastemakers around the globe.
Salomon’s Sportstyle Evolution
Once known primarily for alpine performance gear, Salomon has become a driving influence in modern streetwear and sneaker culture. The brand’s Sportstyle line bridges its mountain heritage with a forward-thinking design philosophy, attracting collaborations and fans across art, music, and fashion communities.
Los Angeles, with its intersection of movement, lifestyle, and design, represents a natural home for this next chapter of Salomon’s journey.
Visit Salomon West Hollywood
The new Salomon West Hollywood store is now open and welcoming visitors. Whether you’re a trail runner, sneaker collector, or just exploring LA’s evolving fashion landscape, this location offers a hands-on look at the brand’s evolution—from the Alps to Melrose.
For more info, visit salomon.com or stop by the new West Hollywood store.
