Golf is about more than precision and performance—it’s about style, confidence, and the memories made along the way. That’s why Knockaround, the San Diego–based eyewear brand known for its accessible price points and vibrant designs, is now the Official Eyewear of the PGA TOUR and PGA TOUR Champions.
With this multi-year partnership running through 2029, Knockaround is cementing its role in professional golf while staying true to its mission: making durable, stylish, and affordable sunglasses for players and fans alike.
Expanding on the Course with PGA TOUR Players
To solidify its presence in golf, Knockaround has partnered with several TOUR pros, including Joel Dahmen, Harry Higgs, and the latest additions, Mark Hubbard and Peter Malnati.
- Mark Hubbard brings humor and personality to the TOUR, a perfect fit for Knockaround’s easygoing spirit.
- Peter Malnati, winner of the 2024 Valspar Championship, reflects the brand’s values of family, community, and passion for the game.
Both players will represent Knockaround with the logo proudly on their collars and by sporting Knockaround’s versatile lineup—from lightweight sunglasses built for outdoor rounds to performance eyewear that transitions into everyday life.
As Knockaround’s CMO Ed Rainey explained: “Like Joel and Harry, both players embody the spirit of Knockaround through their approachable personalities, passion for the game and life, and their competitive spirit.”
Knockaround is also growing its presence in women’s golf, recently announcing LPGA star Danielle Kang as a new ambassador. A proven champion with six LPGA Tour wins and a KPMG Women’s PGA Championship title, Kang embodies the brand’s mix of performance, personality, and authenticity. Her addition joins Joel Dahmen, Harry Higgs, Mark Hubbard, and Peter Malnati, rounding out a roster that reflects Knockaround’s approachable yet competitive spirit.
The PGA TOUR x Knockaround Partnership
Knockaround’s new PGA TOUR partnership will introduce the eyewear brand to golf fans nationwide:
- Official PGA TOUR Fan Shops will begin carrying Knockaround merchandise in 2025, making it easier for fans to shop both at events and online.
- Select TPC Network facilities will also stock the brand, connecting it to golfers at some of the TOUR’s most iconic courses.
- Fans can expect event activations, exclusive drops, and content collaborations with TOUR players throughout the season.
According to Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships: “The PGA TOUR is aligned with Knockaround in its belief that the true value of golf is in the fun and the memories. We are excited to debut their brand and ideals to fans at tournaments and venues throughout the year.”
Affordable Eyewear, Elevated Performance
Knockaround has built its reputation over nearly two decades by offering eyewear that’s:
- Durable – Designed to withstand everyday wear and outdoor performance.
- Stylish – Vibrant designs and classic silhouettes that resonate beyond the golf course.
- Accessible – Premium performance sunglasses without the luxury price tag.
With the TOUR partnership, Knockaround brings that ethos to golf’s biggest stage, giving fans and players eyewear that performs under pressure but also reflects the fun, approachable side of the sport.
A New Era for Golf Eyewear
This isn’t just about a sponsorship deal—it’s about a cultural shift. Golf is becoming younger, more diverse, and more approachable. Knockaround, with its bold designs and affordable pricing, is the perfect eyewear partner to reflect that change.
As Knockaround CEO Jeffrey R. Hennion put it: “This collaboration is a perfect alignment between the spirit of golf and the Knockaround brand. We’re excited to enhance the fan experience with affordable, high-quality sunglasses that complement the game of golf—and all aspects of life—so well.”
With a roster of beloved TOUR pros, an expanding presence at PGA TOUR events, and a commitment to making eyewear fun, functional, and accessible, Knockaround isn’t just the official eyewear brand of the PGA TOUR—it’s becoming the go-to choice for golf fans everywhere.
Visit their official website for more info and to get your own pair.
