This holiday travel season just got a bold upgrade. For the first time ever, Herschel Supply and HEINZ are teaming up for a limited-edition Travel With Taste luggage collection — a playful, collectible mash-up of timeless travel gear and the world’s most iconic ketchup brand.
Equal parts functional, fashionable, and humorously unexpected, the collaboration reimagines Herschel’s signature silhouettes through the unmistakable HEINZ “ketchup red.” The result: luggage that stands out in any airport, turns heads at security, and guarantees nobody will ever mistake your bag for theirs again.
Inspired by a real stat — one in four Gen Z and Millennial travelers admit they pack condiments on the go — the Herschel x HEINZ capsule turns the classic ketchup packet into a travel flex.
Inside the HEINZ x Herschel Travel With Taste Collection
The HEINZ x Herschel Travel With Taste collection features two collectible pieces designed for travelers who appreciate both style and storytelling:
Heritage™ Hardshell Medium Luggage: Bold, Playful, and Built for Travel $330
A glossy, vibrant ketchup-red suitcase wrapped in playful HEINZ theming, from “tear here” graphics to a removable HEINZ-branded belt.
Heritage™ Hardshell Large Carry-On: A Compact Statement Piece $280
A compact, overhead-friendly version with the same bold visual language, making even short trips feel like a statement.
Both pieces feature:
- A custom ketchup-packet luggage tag
- An interior lining drenched in HEINZ packet print
- A built-in ketchup-packet pocket (yes, really)
- Durability and lightweight handling signature to Herschel’s hardshell line
This is travel gear for anyone who wants their journey to be as memorable as the destination — and who isn’t afraid to lean into a bit of flavor-forward fun.
Where to Get the HEINZ x Herschel Travel With Taste Capsule
The limited-edition HEINZ x Herschel collection is available beginning November 4 on Herschel.com across the U.S. and Canada. As a one-time capsule, quantities are limited and expected to move quickly.
Why This Collab Is One of the Season’s Most Unexpected Wins
With travel season picking up and gift shopping underway, the HEINZ x Herschel link-up arrives at the perfect time. It’s equal parts collectible, clever, and practical — exactly the type of crossover collaboration that gets people talking.
Whether you’re a Herschel loyalist, a condiment enthusiast, or just someone who loves a standout accessory, this collab serves up a fun and unexpected way to travel with taste.
