Herschel Supply has joined forces with the LEGO® Group to drop a limited-edition collab that merges timeless utility with creative energy. Designed to celebrate imagination, exploration, and the bold spirit of childhood, the Herschel x LEGO® Collection brings a splash of color—and nostalgia—to Herschel’s most iconic silhouettes.
The collection drops today at Herschel.com and select retailers, just in time for summer adventures and back-to-school shopping.
Where Creativity Meets Utility
This isn’t your average backpack drop. Herschel and LEGO have teamed up to create a capsule that’s as functional as it is fun. The release features four custom-designed LEGO prints, each one inspired by different aspects of creative play and discovery:
- Abstract Brick: A bold, vibrant print with signature LEGO red, yellow, and blue—perfect for those who like to make a statement.
- Scavenger Hunt Meadow: A softer-toned design with hand-drawn floral elements and whimsical details, built to ignite curiosity.
- Retro Tech and Primary Pop round out the visuals, each bringing its own take on building block culture and the colorful legacy of LEGO.
These prints reimagine a lineup of Herschel’s most beloved silhouettes:
- Little America™ Backpack ($130)
- Heritage™ Backpack ($80)
- Classic™ Backpack ($55)
- Retreat™ Backpack ($80)
- Lunch Boxes and Pencil Cases for the younger set or the young at heart
Perfect for school, travel, or everyday use, the collection blends playfulness with practicality—a must-cop for kids, students, and lifelong LEGO fans alike.
Voices Behind the Collab
“This collab with LEGO was natural for me. I’ve been building with those bricks since I was a kid,” said Jamie Cormack, cofounder of Herschel Supply, to WWD. “It’s where I first started messing around with ideas and creating just for the fun of it. That same energy is what we try to bring to Herschel—making stuff that sparks curiosity. So working with LEGO just felt right. It’s fun, it’s creative, it doesn’t take itself too seriously—exactly how we like it.”
That sense of play translates across the entire capsule, with every design rooted in LEGO’s legacy of exploration and Herschel’s DNA of travel-ready gear.
Win a Trip to LEGOLAND
To celebrate the drop, Herschel and LEGO are offering fans the chance to win a family trip to LEGOLAND. Running through August 31, the giveaway is open to U.S. residents and can be entered via Herschel’s official website.
One lucky winner will score a limited-edition LEGO x Herschel backpack and a family vacation to their nearest LEGOLAND park—a fitting celebration for a collection built on adventure.
Built for Builders, Made for Play
Whether you’re gearing up for school or simply reliving your brick-building glory days, the Herschel x LEGO collection delivers form, function, and fun in every piece.
With bold prints, practical silhouettes, and just the right dose of nostalgia, this collab reminds us that creativity doesn’t have an age limit.
Explore the full collection now at Herschel.com.
