Herschel Supply, the Vancouver-based brand that has spent over a decade redefining modern travel gear for a global audience, has officially stepped onto the green. On April 9, 2026, the company announced the launch of Herschel Supply Golf, its first-ever dedicated line for the sport.
This isn’t just a pivot into a new category; it is a natural extension of the brand’s travel-centric roots. Built on the philosophy that the journey matters as much as the game, the collection is designed for the modern player who views the sport through the lens of athlete lifestyle and culture.
What is included in the Herschel Supply Golf collection?
The debut collection is structured as a comprehensive “focused system of essentials.” Rather than just offering individual bags, Herschel has created a kit where every piece is designed to work in harmony. You can view the full technical specs on the official Herschel Golf shop. The lineup includes:
- Three On-Course Stand Bags: The centerpiece of the collection features three distinct bag silhouettes. These are available in timeless colorways including a rugged Woodland Camo, Classic Black, and a refined Navy/Grey.
- A Specialized Golf Travel Bag: Leveraging Herschel’s expertise in luggage, this bag is built specifically to protect clubs during transit, whether you’re heading to a local weekend tournament or a bucket-list course.
- Performance Accessories: The range extends to golf-specific add-ons, including high-quality headcovers with the signature Herschel woven label, shoe bags, and equipment pouches.
- Integrated Travel Gear: To complete the system, the collection incorporates Herschel’s signature streetwear-inspired backpacks, duffles, and hardshell luggage.
The ‘Travel-First’ Mindset: Why 2026 is the Year of Golf Travel
What makes this launch unique in a crowded golf market? Founder Jamie Cormack identified a “clear white space” in the industry: the logistics of being a golfer who travels. According to the 2026 Buffalo Groupe Golf Travel Study, nearly 90% of golfers plan to maintain or increase their travel budgets this year, with a heavy focus on “value-driven” and “culture-plus” experiences.
“We set out to build functional, quality products for today’s golfer, bringing our balance of classic style and modern functionality to the game,” Cormack explained. By approaching golf with a travel-first mindset, the brand has created gear that feels as natural in an airport terminal as it does in a clubhouse.
Design and Aesthetic: Classic Silhouettes with Modern Sensibility
True to the Herschel DNA, the golf collection avoids the neon colors and aggressive branding often seen in traditional golf gear. Instead, it leans into the same minimalist aesthetic that made them a household name:
- Lightweight Construction: Materials are chosen for their durability and ease of movement during long travel days.
- Intuitive Organization: Pockets and compartments are positioned for the way a modern player actually uses their gear on and off the course.
- Seamless Transitions: The aesthetic is clean enough to move from the course to the hotel without looking like specialized sports equipment.
The visual identity of the launch reinforces this “global perspective.” Lifestyle imagery features the gear being loaded into a classic Land Rover Defender, signaling a rugged, adventurous spirit that goes beyond the manicured fairways of a local country club.
The Heritage Behind the Brand
While the golf line is new, the quality is backed by a deep history. Herschel Supply Co. was founded in 2009 by brothers Jamie and Lyndon Cormack, who drew inspiration from their family’s roots in the small town of Herschel, Saskatchewan. Their background in the sporting goods and footwear industries (including stints at K2 Sports and Vans) provided the foundation for a brand that prioritizes both form and function.
Every piece in the Herschel Supply Golf collection is backed by their signature warranty. This commitment ensures that the bags aren’t just for a single season, but are built for a lifetime of journeys.
Release Date and Where to Buy
The Herschel Supply Golf collection is officially available now. Golfers looking to upgrade their setup can find the collection through several channels:
- Official Shop: The complete range is available now at Herschel.com/shop/golf.
- Flagship Stores: Herschel Supply in-store locations will feature the collection globally.
- Select Retailers: A curated list of global retail partners will also carry the debut line.
Whether you’re hitting an early morning round at your home course or boarding a flight for an international golf tour, Herschel’s new line ensures you arrive in style.
