The Secret History of Kobe Bryant’s “Black Mamba” Nickname: The Vetoed Michael Jordan Pitch
In the modern era of basketball and sneaker culture, no alter-ego carries as much mythological weight as Kobe…
The Sneaker Market Crash of 2026: An Autopsy of the Hype Economy
If you are still holding onto a stack of Jordan 1 boxes in your closet hoping to fund…
Why the Nike Kobe 6 Is the Most Popular Basketball Shoe
The Nike Kobe 6, first introduced in 2010, has remained a favorite among basketball players worldwide. Its innovative…
NIKE Extends Historic Partnership with NBA, WNBA and G League through 2037
In a major move to further solidify its position in the basketball world, NIKE, Inc. has announced a…
HUF & Nike Re-Release First Ever Collaboration: Air Max 1
In 2004, HUF and Nike teamed up for the first time for their inaugural collaboration — a limited…
Nike Drops The “Mirage V2” Colorway Devin Book’s Sneaker, the Book 1
Nike has released the newest colorway of Devin Booker’s signature sneaker Book 1, dubbed “Mirage V2”. “Devin Booker…
NBA & Nike EYBL Team Up For High School Basketball Showcase At NBA In-Season Tournament
The NBA and Nike Elite Youth Basketball League (EYBL) will team up to host the first EYBL Scholastic…
UNO Teams Up with Nike & Giannis Antetokounmpo to Celebrate 50th Anniversary
UNO has official announced a fun partnership with Nike and NBA star Giannis Antetokounmpo, in celebration of UNO’s…
Foot Locker Announces Nike’s “Peace, Love, Swoosh” Collection
Foot Locker has announced that Nike’s forthcoming “Peace, Love, Swoosh” collection will be available exclusively at Foot Locker,…
UNKNWN Unveils Nike LeBron 8 “South Beach”-Inspired basketball Court Mural in Miami
Miami-based retailer UNKNWN has launched the Nike LeBron 8 “South Beach” 2021 with a curated in-store experience in…
Nike Celebrates 25th Anniversary of Air Griffey Max With Sweetest Swing Collection
Across the Foot Locker banner of stores, Nike celebrates the 25th anniversary of the Air Griffey Max with…
Nike x Travis Scott “Cactus Trails” Apparel Collection
To celebrate the release of Travis Scott’s newest sneaker in collaboration with Nike, the Air Max 270 Cactus…
Nike’s Pregame Pack Highlights Rituals From Luka Dončić, De’Aaron Fox & More
Nike has unveiled an upcoming sneaker capsule dubbed the Pregame Pack, which highlights the pregame rituals of De’Aaron…
Spring 2020 Picks From Kids Foot Locker
With Spring 2020 around the corner, Kids Foot Locker has curated their top 5 sneaker picks to style…
Kid’s Foot Locker Heat Check: Top 5 Picks (Jan. 2020)
After dropping a number of notable releases over the holidays, Kid’s Foot Locker curates their latest drops to…
Inside Nike’s “DEPARTMENT OF UNIMAGINABLE” Pop-Up For Air Max Day 2019
In celebration of Nike’s annual Air Max Day, the brand has erected a pop-up space in Los Angeles…
Michael Jordan Photographer Loses Battle With Nike, Stock Price Rises
Everyone has a story about their stake to fame, that was never cashed in on. Perhaps an idea…
Nike Remixes & Re-Imagines Air Max For Air Max Day 2019
With Air Max Day 2019 officially here, Nike unveils a quartet of ambitious Air Max designs with the…
Foot Locker Celebrates Air Max Day With the “Discover Your Air” Network
With Nike Air Max Day (3/26) coming, Foot Locker has announced the upcoming launch of its own “Discover…
The Self-Lacing Nike Adapt is Back
This week, Nike announces the launch of the new Nike Adapt BB basketball shoe, along with a new…