In today’s competitive youth basketball landscape, players and parents often hear about “shoe circuits” — elite travel basketball leagues sponsored by major athletic brands. These circuits offer exposure, high-level competition, and sometimes direct pathways to college basketball. But not all circuits are created equal, and the right fit depends heavily on a player’s goals, development stage, and future aspirations. Here’s a breakdown of the main circuits, how they differ, and what to know before choosing an AAU basketball shoe circuit team.
Nike EYBL (Elite Youth Basketball League)
Nike’s EYBL is widely regarded as the gold standard in youth basketball. It features top-tier talent, national media coverage, and marquee events like Nike Peach Jam — a hotspot for college recruiters and NBA scouts. EYBL has multiple tiers, including the EYCL (Elite Youth Circuit League), which acts as a proving ground for programs working to earn a place in the EYBL.
Difference Between EYBL and EYCL
- EYBL: This is the highest tier — invitation-only, and home to Nike’s top grassroots programs. Players here are often nationally ranked and on track for high-major D1 or NBA opportunities.
- EYCL: A competitive but developmental tier that includes emerging teams and players. EYCL serves as a launchpad for programs to prove themselves before moving into EYBL. It also allows players to compete at a high level while gaining experience and exposure without the intensity of the EYBL spotlight.
Best For
- EYBL: Top-ranked national prospects.
- EYCL: Players just outside elite status who are developing into high-level D1 prospects.
Official 2026 Nike EYBL & EYCL Schedule
Dates are subject to change. Always check official circuit apps for live updates.
- EYBL Session 1: April 24–26, 2026 (Atlanta, GA)
- EYBL Session 2: May 15–17, 2026 (Memphis, TN)
- EYBL Session 3: May 22–25, 2026 (Kansas City, MO)
- EYBL Peach Jam: July 14–19, 2026 (North Augusta, SC)
Adidas 3SSB (Three Stripes Select Basketball)
Adidas’ 3SSB is a nationally respected circuit, known for producing college-ready and pro-level talent. It also features a secondary tier, 3SGB (Three Stripes Gold Basketball), which provides a competitive environment for regional teams and developmental players.
Difference Between 3SSB and 3SGB
- 3SSB: The top level of Adidas-sponsored grassroots play. These teams feature many of the top-ranked Adidas athletes and compete in nationally televised events.
- 3SGB: A developmental tier designed for players and programs on the rise. It includes a mix of regional talent and younger athletes who are progressing toward the 3SSB level. Many athletes use 3SGB to showcase their skills and earn a promotion.
Best For
- 3SSB: High-level D1 recruits and nationally known players.
- 3SGB: Talented but less-experienced players building toward elite-level exposure.
Official 2026 Adidas 3SSB Schedule
Dates are subject to change. Always check official circuit apps for live updates.
- Session I: April 24–26, 2026 — Ladera Ranch, CA (OGP Ladera)
- Session II: May 15–17, 2026 — Mishawaka, IN (Mishawaka Fieldhouse)
- Session III: July 8–12, 2026 — Bryan, TX (Legends Events Center)
- Championships: July 16–19, 2026 — Rock Hill, SC (Rock Hill Sports & Events Center)
Under Armour Association (UAA)
The UAA circuit offers a balanced blend of competitiveness and development. It includes two tiers: UAA (top level) and UA Rise (developmental level), much like Nike and Adidas.
Difference Between UAA and UA Rise
- UAA: Features Under Armour’s top grassroots teams. These programs compete in highly scouted events and often include players already on D1 recruiting boards.
- UA Rise: The feeder/developmental tier. Great for players who are still developing physically or refining their game, with opportunities to move up over time.
Best For
- UAA: College-bound D1 players ready for exposure and competition.
- UA Rise: Players focused on growth, skill-building, and future advancement.
Official 2026 UAA & UA Rise Schedule
Dates are subject to change. Always check official circuit apps for live updates.
- Session I: April 17–19, 2026 — Kansas City, KS (Homefield KCK Showcase Center)
- Session II: May 15–17, 2026 — Hamilton, OH (Spooky Nook Sports Champion Mill)
- Session III: July 9–12, 2026 — Cartersville, GA (Champions Center at LakePoint Sports)
- UAA Finals: July 19–21, 2026 — Louisville, KY (Kentucky Exposition Center)
PUMA PRO16 Circuit
PUMA is a relative newcomer in grassroots basketball, but the PRO16 / NXTPRO circuit is quickly gaining traction. Designed as a competitive and player-first experience, it provides a less political, more accessible environment for teams and individuals looking to make noise on a national scale.
Tiers
The PUMA-backed circuit operates with a clear distinction between its elite and developmental levels:
- PRO16: This is the invite-only, elite national tier. It features 16-17 top-tier programs competing on a national stage for maximum college exposure.
- NXTPRO (PUMA League): This serves as the secondary/developmental tier. It is a more accessible, regional league that allows teams to compete for the chance to earn a “promotion” into the PRO16 circuit based on performance and program growth.
Best For
PRO16: High-major D1 prospects looking for a national platform with high brand visibility.
NXTPRO: Regional teams and “under-the-radar” players looking to build a resume and gain exposure without the heavy travel requirements of the national circuit.
Official 2026 PUMA PRO16 / NXTPRO Schedule
Dates are subject to change. Always check official circuit apps for live updates.
- May 15-17, 2026 (Live Period): Tulsa, OK.
- July 9-12, 2026 (Live Period): Richmond, VA.
- July 23–26, 2026: The NXTPRO / PUMA Finals in Florida.
PUMA is the only major circuit with a ‘Promotion/Relegation’ system, where independent NXTPRO teams can earn a full PRO16 sponsorship based on their 2026 performance.
The New Balance Basketball Circuit: P32 & E32
While Nike, Adidas, and Under Armour have long dominated the grassroots landscape, New Balance has aggressively entered the space with a tiered circuit model designed to rival the established “Big 3.” Known formally as the P32 League, this circuit has quickly become a premier destination for elite programs and high-level independent teams looking for maximum exposure.
What is the New Balance P32 League?
The New Balance circuit operates on a “promotion and relegation” style system similar to the Nike EYBL/EYCL model. It is designed to service top-tier sponsored programs while providing a clear pathway for emerging independent teams to earn their stripes. The league is heavily scouted, with stops in major media markets during the NCAA Live Periods.
The Structure: P32 vs. E32
New Balance splits its competition into two distinct tiers to ensure competitive balance and proper exposure levels:
- P32 (The Premier Tier): This is the flagship, invitation-only division for New Balance’s top sponsored programs. It features the highest-ranked recruits and competes on the main courts at all major stops. It is positioned as a direct competitor to the EYBL, 3SSB, and UAA.
- E32 (The Emerging Tier): The E32 Circuit serves as the developmental proving ground. It allows high-level independent and emerging programs to compete at the same venues and on the same weekends as the P32 teams. Top performers in the E32 can earn “call-ups” or program sponsorship opportunities based on their success.
Best For
- P32: Top 150 national recruits and established shoe-sponsored programs looking for a fresh, high-visibility platform backed by a rising brand.
- E32: Independent teams and “under-the-radar” prospects who want to play in the same buildings as high-major recruits to catch the eye of D1 and D2 scouts.
Official 2026 New Balance Schedule
Dates are subject to change. Always check official circuit apps for live updates.
New Balance has structured its 2026 season to hit major recruiting hubs, with a heavy emphasis on the South and Midwest.
- April 10–12: P32 Regional – Stone Mountain, GA / Dallas, TX / Pleasant Prairie, WI
- Apr 17-19, 2026: P32 Regional – Henrico, VA
- Apr 24-26, 2026: P32 Regional – Memphis, TN
- May 1–3: P32 Regional – Las Vegas, NV
- May 15–17: P32 Live (NCAA Live Period) – Dallas, TX (Farmers Branch)
- July 9–12: P32 Live (NCAA Live Period) – St. Louis, MO
- July 16–19: P32 Finals (Championship) – Memphis, TN
Notable Teams & Alumni
The circuit has rapidly gained traction in Texas and the South. Notable programs competing in the P32 division include Max Levels Elite (TX) and the Houston Defenders (TX), both of which consistently field rosters with Division I talent. Other strong programs include Team Breakdown (FL) and Team Murray (Canada).
Independent Circuits (e.g., Hoop Group, MADE Hoops, NY2LA, Overtime Select, etc.)
Independent circuits are unaffiliated with major shoe brands and operate across various competitive levels. These platforms offer flexibility, frequent playing opportunities, and a wide spectrum of exposure depending on event quality and location.
If you are new to the travel scene, visit the official AAU Basketball site to understand how these independent teams fit into the broader sports ecosystem.
Best For
- Players looking for more playing time, consistent development, and college exposure across all levels (D1–D3, NAIA, JUCO).
- Athletes who are late bloomers, under-the-radar, or seeking to earn their way to shoe circuit teams.
Where Should You Play? And Why?
Choosing the right circuit isn’t just about prestige — it’s about fit. Here’s a more detailed guide to help you decide:
- Top-50 National Recruits & NBA Aspirants: EYBL is the proving ground. It has the best players, coaches, facilities, and exposure. If you’re already ranked and getting offers, this is where you maximize your visibility. However, keep in mind that making a roster doesn’t guarantee meaningful minutes. Traveling the country but sitting on the bench won’t help you develop as a player — game reps matter.
- High-Level D1 Hopefuls (Not Quite EYBL Level): 3SSB or UAA provide great alternatives with excellent competition and exposure. These platforms still offer a national stage, but the chance to earn meaningful minutes is typically higher than in EYBL, especially for players on the cusp of breaking out.
- Developing Players & Programs with Growth Potential: EYCL, 3SGB, and UA Rise are ideal environments for rising players who need minutes and confidence-building competition. These developmental tiers allow players to travel regionally, hone their skills, and still face quality opponents while preparing for a potential jump to the next tier.
- Players Focused on Reps, Playing Time, and Earning Exposure: Independent circuits provide the most valuable asset in basketball development: time on the court. For many players, traveling less and playing more is a far better investment than joining a national circuit where they won’t see the floor. Local and regional tournaments with high minutes can lead to better growth and even more exposure when the production speaks for itself.
- Families Weighing Travel Commitment: The travel grind can be grueling — long weekends, flights, hotel stays, and time away from school and other sports. While high exposure events can be worth it for the right player, others may benefit more from staying regional and getting consistent, high-impact games. Consider whether the return on investment matches the travel demands.
- Teams Wanting a Platform with Less Politics and Room to Build: PUMA PRO16 and independents offer a great balance of competition and development without the exclusivity and gatekeeping seen in other circuits. Travel requirements are often more manageable and allow for smarter scheduling based on player readiness.
Ultimately, your circuit should match your current stage and future ambition. It’s better to dominate and grow in the right environment than get lost in the shuffle of a bigger name.
Choosing the Right Basketball Circuit
There’s no one-size-fits-all answer in youth basketball. Some players thrive under the bright lights and high stakes of EYBL; others benefit from the steady growth and reps that independent circuits provide. What matters most is aligning your circuit choice with your development goals and realistic trajectory.
Remember: the logo on the jersey doesn’t define your ceiling — your work ethic, mindset, and consistency do. Choose the environment that will challenge and support you, then get in the gym and make it count.
